2011年11月30日星期三
Event Promotion Ideas - 5 Straightforward Ways on How To Pack Your Event Faster
What exactly do you know about the Pareto principle and how it influences your business?As a matter of fact, it’s just a really fancy name for the well known 80/20-rule. It applies directly and indirectly to all of your events, your business and your success. Now, what you need is event promotion ideas.Listen to what one of the professionals has to say:“An event that is well planned and executed with proper marketing will almost always outperform an event that is perfectly planned and has poor marketing.” - Eugene Loj, Online Business StrategistNow imagine how dissatisfied you would be after spending days and weeks - planning the perfect event - only to realize that you just lost a huge amount of precious time and money simply because nobody showed up.Planning the perfect event and not marketing it the right way is like building a 5-star hotel… on the moon!Now, we all know that our time and resources are restricted, so I’m not about to give away all the latest neuro-science-marketing-actions that will fill your seats. Instead, I’ll show you five simple actions that you can start using today!A. Run a competitionStart the competition online and end it at the event with the prize ceremony. Give the contestants extra points for recruiting even more competitors. You can find a lot of free softwares which will let you host just about any kind of online competition.B. Offer a reward to “early birds”Get people to sign up early for your event by offering them a incentive. Keep your website updated with the number of seats remaining. When other visitors see that your seats are filling, they’ll get some extra motivation to sign up. The incentive for the “early birds” can be a price cut on one of your products, a free report or anything else. Put yourself in the shoes of your target audience and try to visualize what kind of reward they want.3. Start an email campaignWrite Nail Sticker a convincing email about your event and all the benefits of attending. Nail Brush Send it to all your friends and previous event visitors and request them to forward it to their contacts who might be interested in the event. Try out one of the auto-responder/newsletter services on the web, it has been a way of online marketing - with proven results - for as long as the Internet has been around.D. Find a partnerCan you co-promote your event? Sure! Find a competent partner and you’ll both gain from it. If your event is about “web design” then you can partner with someone running a “web hosting” business. To find a partner, look for JV (joint ventures) in one of the many business directories on the web.5. Let your clients promote your eventMake your marketing material available on your website and ask your audience to send it to their friends or publish it in their communities. A lot of people visit events to network with other people with the same interests, so let them know that they can help you to make it a remarkable event.Well, what are you waiting for?Skip the internet-guru-marketing for now and focus on the basics and the core of internet marketing. Use those event promotion ideas.Focus on the Pareto-principle and get 80% of the work done with only 20% of the effort!
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